Now you can listen to Apple Music, watch Sony LIV movies in your next Ola cab ride.
OLA to Launch Interactive App for It's Customers.
With the stiff
competition from Uber, Ola-India’s most popular mobile app for transportation
has launched ‘Ola Play’, to
enhance its customers’ experience while taking a ride in an Ola cab. Ola
Play is powered by proprietary in-car and cloud technologies from Ola, by
bringing advance car controls, choice of personalized content and a fully
connected interactive experience for the user.
It will allow
users to change the music/song being played in cabs, to change the radio
station being played in cabs, to alter the volume of the speakers and will give
access to high – speed internet in Ola cabs. Ola has partnered with Apple Music and Sony Pictures India to develop Ola Play. Ola has also tied
up with Audio Compass and Fynd to build content for Ola Play users. Ola Play will be
powered by a Qualcomm Snapdragon chip which will enable all the above-mentioned
features. Users will also be able to control the A.C. in Ola cabs!
The platform
hardware is a first of its kind solution built by Ola in partnership with
Qualcomm. With this app, Ola
raises the bar globally, on a connected in-car experience.
Speaking at
the launch, Bhavish Aggarwal, Co-founder and CEO
at Ola said, “The entire Ola team is proud to launch Ola Play, the
world’s first connected car platform for ride sharing. I believe this will completely transform the
consumer’s ride experience, giving the user the power to control the
interactions within the car, and usher in a new era in the ride sharing
industry. With over 60 million minutes spent in Ola rides every
day, the impact on consumer comfort, convenience and productivity can be
transformative. This will
further propel ride sharing as the first choice of mobility for many more
millions.”
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